I decided to write a content report on a small charity website. The exercise was academic to show the sort of things one should look at when conducting a content audit and analysis. Using Alaxa.com to find child welfare charities, I selected the World Children’s Fund. For background information, the following description comes from the website:
“World Children’s Fund is a non-profit, non-governmental organization committed to helping children worldwide who are suffering the effects of poverty, disease, natural disaster, famine, abuse, civil strife and war.”
The audit focused on meta tags (in the HTML), the website’s architecture, and the types of content used on the site. The analysis looked at the site’s writing and compared the site with two other child welfare charities.
I used Screaming Frog SEO Spider in compiling this report. A website crawler can glean useful information about search engine optimization on websites. The most important things that can be retrieved from an individual webpage are page titles and meta description attributes. These are two meta tags, which are snippets of text in the markup that describe the content on a webpage.
If you’re interested in learning more, download the report. It’s a quick read.